Hundreds of thousands of new flexible jobs could be created if employers were more “transparent about job details”, according to research by job site Indeed and the government backed Behavioural Insights Team (BIT).
As part of the study, BIT analysed more than 780,000 job postings on Indeed by 100,000 employers and found that “prompting employers to clearly advertise flexible working options led to a 20% increase in the number of jobs advertised as flexible”.
Its report concludes that if these prompts were adopted on Indeed alone it would add at least “174,000 flexible jobs to the UK economy in a year”.
The research – which analysed nearly 20 million job applications – also showed that “jobs with clear flexible working options could attract up to 30% more applicants than those that did not”.
An accompanying study by BIT found that men and women are equally attracted to adverts specifically advertising flexible work. However “greater transparency of flexible working arrangements would likely disproportionately benefit women”, as women were twice as likely to work flexibly pre-pandemic.
BIT also found that women are also more likely to have lost their job due to Covid-19, and new job postings data from Indeed show “occupations that attract more women than men have recorded the heaviest declines in openings since the pandemic”.
Deepa Somasundari, senior director of strategic projects at the global job site Indeed, said:“We constantly test our products and use those learnings to build a more equitable system for those looking for work and in doing so make the hiring process fairer.
“Our work with the Behavioural Insights Team led us to make changes in the UK and internationally that help fulfill our mission of helping all people get jobs.”
She said: “We know people value flexible work opportunities and as a result of the pandemic, there is increasing expectation that jobs are designed with this in mind.
“For employers, this means reconsidering the notion that flexible work is a benefit and instead acknowledging it as a better way of working that could positively impact the lives of women and therefore society as a whole.”