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Applaud survey reveals new hybrid working HR challenge

Some 45% of HR directors (HRDs) think the biggest challenge for hybrid working in the next six months will be ensuring a consistently good employee experience.

A report by research and analytics group, Applaud, alongside YouGov, conducted an internal survey to shed light on the challenges HRDs could face in coming months.

The survey was conducted through an online interview system with 507 members of YouGov during the first weeks of September.

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The report found HRDs’ challenges included creating a strong company culture irrespective of the working environment, ensuring everyone received and understood key information whilst delivering a digital experience simultaneously.

Applaud suggested that in order to accommodate the shift towards hybrid working, businesses should start to prioritise spending resources on digital environments.

Ivan Harding, CEO and co-founder at Applaud said: “It’s encouraging to see that there’s now an intention amongst organisations to invest more in their digital employee experience.

“When you consider the growing number of people working remotely, digital employee experience will be their only employee experience, we still have a way to go in making sure this is effective.”

Prior to the pandemic, statistics showed 32% of organisations said they spent most of their resources on the physical employee experience.

Harding added: “In order to create a consistent employee experience both now and in the future, organisations have to focus on breaking down technology silos and creating journeys that bring the physical and digital together.”

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